// why it’s split up
Why a specialist beats a generalist here.
Same foundation, different playbook. Here’s what actually changes between one trade and the next.
01Your customers don't search like anyone else's
“Emergency AC repair” and “roof replacement cost” are different searches with different urgency, different competition, and different buyers. A generalist builds a nice site. Knowing the search behaviour is what gets it found.
02Timing is trade-specific
HVAC content has to be indexed and aging before the first cold snap. Roofing storm pages have to exist before the storm. Publishing the week you need it is publishing months too late — and that calendar is different for every trade.
03The same foundation underneath
Google Business Profile, service pages, service-area pages, reviews, and tracking work the same way for all of them. That's why the pricing is the same across trades — what changes is the content strategy sitting on top.